I design products that respect people's time. Three years of turning fuzzy briefs into shipped interfaces: web, mobile, and the brand systems that hold them together. Atlanta-raised, Reno-based, San Francisco-bound, and allergic to work that only looks good in a mockup.
More work available on request, including in-progress product design for a fintech client under NDA.
Request the full deck→Every brief is different, so the process flexes, but it always runs from research to launch. I'd rather own the whole thing than hand off a Figma file and hope.
Turning ambiguous problems into clear, testable interfaces. Research first, then flows, then pixels. In that order, every time.
Sites with a point of view. Art direction, motion and copy working together so the first five seconds actually say something.
Identity that survives contact with Instagram. Voice, visual systems and content strategy built to be used daily, not framed.
I'm Herbert, a product designer with three years of shipping work for founders, salons, artists and finance apps. I care about the unglamorous parts: the empty states, the booking flow at 11pm, the way a page loads on a bad connection.
By day I design products. By night I DJ and produce as IAMFRENZY, which is mostly an excuse to think about pacing, tension and release. The same things a good onboarding flow needs.